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Thursday, 5 November 2015

Major Causes of Digital Marketing Strategy failure

In the growth and development of a successful online business, a strong digital marketing strategy is a must. The companies that have very poor and not strategies marketing plan do not succeed in the business objectives. It affects the overall relationship with the customers and no new customer gets attracted towards the business.

Now, the big question is what are the factors that cause the failure of the strategy?

Listed below are some of the major causes of a digital marketing strategy failure:

1.    Lack of Planning

Before applying any digital marketing strategy, the marketers should also take into consideration the pros and cons and how to perform in all situations. The result is that the plan never succeeds and the goals are never met. In order to do well, it is time to reset all the performance indicators and make a new plan for monitoring the progress.

2.    Incompetent team members

For any strategy to work well a dedicated team is the main requirement. As a result of the not so professional team members, businesses have to face hard-time and face a loss. In order to avoid this, it is recommended to hire a team of expert professionals and bet those unsatisfying results.

3.    Inaccurate technology and lack of vision

Another reason behind the failure of an online business is the lack of vision. As a result, the marketers end up implementing inaccurate technologies to get high results, but end up falling down. To overcome this issue, closely monitor the consumer behavior and guide them at all steps to get a favorable movement.

4.    Thinking of digital marketing strategy as tactics

A lot of marketers take strategies and tactics as one and the same thing. However, there is a very big difference between the two. The reason for this is that they are not well versed with the actual power of an online marketing strategy. Digital marketing is not a tactic that will immediately work as a shortcut to attracting audience. But understanding the assets of a digital marketing strategy can help add contributions in the online marketing goals. Well-combined digital assets can increase the effect of your campaign.

5.    Investing in one digital marketing area

Under the name digital marketing there are a lot of things like SEO, SMO, SEM, and more. If you focus only on one thing, then it won’t do any benefit. There are many areas that needed focus and if done right, can lead to help in accomplishing the goals of the digital marketing strategy. Therefore, make a strategy and distribute the budget wisely on all the techniques.

Now, it is your turn to take action. Make a note of the areas you need improvement and plan accordingly. Also, study your Search engine marketing strategy and find out your weaknesses to work on them.

For further information, feel free to contact us.

Thursday, 29 October 2015

Bring your Website on the Top in Google Searches

The goal of every SEO person   and every SEO service provider is to get on the first page. And if you want to be seen by the target audience, then you will have to be among the top listings.

Once the site gets listed on a search engines, it is then indexed and the content is analyzed. This is how the search engines decide where to put the website in the search engine result pages. Therefore, It is very important to be optimized otherwise it will end up ranking below the competitors.

Key Elements to Increase Your Rankings

Each search engine and directory has its own set of ranking and listing criteria, but they all look at the same basic elements.


Keywords are the phrases and words that the users use to search about anything on the search engines. It can be a single word or a full phrase that describes the search in a best way. Make sure that the keywords you are using makes sense and then use them frequently in the site content.

Title Tag

This is the summary of the content inside the page. The title tag is displayed in the listing in the SERP (Search Engine Result Pages) and in the browser title bar. The title tag can also be audience specific. For example, “Experienced motorcycle accident and injury attorneys in Arizona”, this is a unique title that is audience specific but make sure not to make it lengthy. The page title should be maximum 65 characters long.

Description Tag

You must have seen short description placed below the titles in the search engine result page. These are called Meta Descriptions. The description should be unique and relevant with the targeted keywords. This factor is not directly responsible for the page ranking, but it impacts the users and, therefore, results in increase or decrease in rankings. The description should not be more than 160 characters with no alphanumeric character.

Header Tag (H1 Tag)

Every page of a website should have a header tag that the users first read. The tag should contain the main keyword and should be bolded to get the visitors attention. Make sure to keep it short and crisp.

Page Content

The content in a website is important for the users as well as the search engines. On a web page, the content should be unique, informative, and attractive. There is no word limit, but it should be a minimum of 500 words.


Navigation means links to your site. The website having good navigation always makes it easy for the visitors to get around the website easily. Also check the links regularly for broken links.


On all the web pages of a website, the sitemap is essential. It guides the search engine to the names and location of the important pages. It helps the search engine bots in speeding up the indexing process.

Image Tag

Not every visitor wants to read the text in the content. Therefore, add images describing the content. Place the image on a relevant space and format it with the alt tag with keywords. The alt tag is very important because the search engine cannot read the images and thus search for the alt tag to understand what the image is about.

The list doesn’t end here, there are so many other elements, but these are the most important ones. If you have any query regarding any element, then contact us. We specialize in professional Search Engine Optimization Services.

See you at the top!

Monday, 12 October 2015

Tips for Improving the Online Reputation of Your Business

ORM is often misunderstood by people as social media monitoring and public relations. But the real definition of Online Reputation Management is,
ORM is all about establishing and enhancing the brand’s name by dealing with the negative resources present on the web. The negative resources are eliminated by posting positive resources in order to improve the credibility and customer’s confidence in the brand and brand’s product and services.

Significance of online reputation management for businesses

Years before, the internet was not the same. Businesses were just selling the products and services and there was nothing called customer engagement. The customers also had no idea to express their voices and grievances. But today, it has become very powerful and is full of user generated content. Social media is also helping businesses as well as customers to raise their voices.  A single step made by businesses on the internet is visible to the customers. This is why the online reputation has become very significant for the businesses.

Here are some tips for effective Online Reputation Management:

1.    Becoming well reputed

Trust, if broken, is very hard to build; it is very important for all the businesses to build a legitimate online reputation of the brand.

2.    Being radically transparent

If you are hiding anything about the brand, then you can’t do it for long. Once the hidden mystery is out, it can become the reason of failure.

3.    Monitoring what people are saying about you

For building a good online reputation, it is also important to regular monitor what others are saying about the brand on social media or on online forums. Facebook ad Twitter has become the platform where people post most of their queries.

4.    Reacting politely and wisely

In case the consumer is not happy with your services and has posted about in on the web, then instead of replying immediately, collect some information and then assure him that the solution will be done soon.

5.    Addressing criticism

Businesses do not take the criticism seriously on the internet as a result; they end up degrading the reputation online. The criticism should be addressed very politely considering it for improvement.

6.    Considering your Google page as your primary business card

For a business, the Google page should be the primary business card. If anyone searches about the business on the web, then the Google page should be shown on the top.

7.    Accepting your fault and learn from them

If a customer posted a complaint against you and you know that it was your fault, then don’t run away from it. Accept it and try not to repeat them in future otherwise it can cost you heavily.

The Takeaway

In front of the online audience, the online reputation is the brand’s image that let the people decide whether to proceed further or not. Therefore, be very careful while dealing with ORM and it is better to take help from ORM service providers that provide professional reputation management packages.

Wednesday, 7 October 2015

Top 5 Ecommerce Solutions You Need Right Now

Easier & affordable than ever. So, if you had always dreamt of owning an online store one day, then why not today. And, surely we can help you through this. Let’s check out some top e-commerce solutions which can help you get started.


If you have a taste for something unique, then marketplaces like Etsy is the best place to begin with. Here you can sell any type of handmade items, vintage goods, and other products without the having to invest much in the initial stage. Although the sign up is free, Etsy charges 3.5% of each sale, and 20 cents per product as the listing fee. Designed with numerous product categories, here you can sell almost everything including art, fashion, jewelry, home & living, gadgets, and much more.

Sites Simply

If you are looking for a rather affordable ecommerce solution, then your search will surely end at Sites Simply. Loaded with amazing features, this online store builder software helps retailers to build their store without the need of any technical assistance. Right from domain, hosting to easy monthly plan at just $29, what else can you count in as a perfect platform for your business venture to take off from. Also, the store builder software offers free 14 days trial.


Volusion is a complete package for entrepreneurs looking for best eCommerce Shopping Cart Packages. A complete solution provider, Volusion is loaded with features like pre-designed ecommerce templates, built in SEO, social media integration, great 24/7 customer support, and much more. Volusion offers a trial of 14 days, and the monthly plan starts from $15.


Shopify has become the latest favourite of online entrepreneurs & store builders. Even those without any development skill can easily create their store with its easy store builder software. Choose from more than 100 website design and launch your online store with Shopify within seconds. The website software also offers free trial for 14 days to help merchants have a complete idea about an online store built using Shopify. Each of the design is fully customizable, with customer friendly admin panel & frond end.


With not much of HTML or programming expertise required your search for perfect online store builder software must end at 3dcart.  With this ecommerce software, all you have got to do is simply choose from the range of templates, do some customization, add your company logo, upload products, add pricing & description and there you go. The shopping cart services offered at 3dcart starts from $9.99, and however users can also avail 15 days trial while signing for the first time.

You can find a number of eCommerce Solutions in Sydney to launch your web store. But choosing the right software or solution do involves a lot of research. However, if you know your requirements, budget & business, then you can easily figure out, which software is best suitable for you.

Monday, 31 August 2015

How to Get More Traffic to a Website

If you ask any online marketer about what they like the most in the online world, the answer would be, of course, more customers, and more traffic. In order to get more traffic, several ways can be followed. Below mentioned are few of them:-

1.       Advertise

It is not anything unique. Advertising is the most obvious way to increase traffic on a website. Just adjust the paid strategies so that they meet your goals. Advertising can be done on search engines as well as on social media via PPC and other techniques. If you are going for PPC then pay attention on PPC management services.

2.       Get Social

Producing content that is unique and great is fine, but how will people get to know about it. Here comes the need of social media, the most powerful tool for getting visible online. Each social media platform (Facebook, Twitter, Google +, Pinterest, LinkedIn, Slideshare, Instagram, and other) have their own specialties. Therefore use these platforms wisely.

3.       Pay Attention to On-Page SEO

Optimizing the web content for all the search engines like Google is a practice that will every time work. Pay attention towards improving image alt text. Link the content internally and pay full attention towards the Meta description. While some people say SEO is dead, think again. On-page SEO is and will always be helpful in boosting the organic traffic.

4.       Target Long-Tail Keywords

Keywords are of utmost importance when it comes to audience targeting. The keywords are the phrases that a customer type in the search engine to get the desired results. It is always recommended to use long-tail keywords because they account for a majority of the web searches. If you are not focusing on long-tail keywords, then you are surely missing out a lot of target audience.

5.       Start Guest Blogging

If you are securing a blog on a reputed website, then it will surely help a lot in increasing the blog traffic and building the brand. It is also heard online that guest blogging is dead, it isn’t. If you are using spammy techniques for guest blogging, then you may have to suffer. Therefore, proceed with caution.

6.       Don’t Neglect Email Marketing

Email marketing is the best and powerful tool for a significant uptick in the traffic. By sending emails to the customers helps the brands in getting connecting via discount offers, newsletters, or other means of email. However it is very important to use attractive headlines, subject lines, and call to action. Using them correctly can help in decreasing the bounce rate of an email marketing campaign.

7.       Make Sure Your Site is Responsive and fast

It has become a necessity for all the websites to be mobile-friendly/responsive. This is because more people are opting for mobile to surf online. Also, the speed of the website should be fast so the visitors won’t bounce back.

8.       Go for ORM

The reputation of a website is very important online. The customer first search for online reviews and then shop or decide to take services from a website. A single negative review can lead to change the customer’s mind over the competitors. Therefore always go for online reputation management (ORM) services.

Well, these are not the only points  the list can too way too long. We have mentioned only the important ones. If you have got some other tips that are even better, share with us in the comments. 

Thursday, 13 August 2015

How to Choose a Strategic Order Management Solution

With the increase in ways to sell online and interact with customers, the traditional retailers have started focusing on tracking their customer’s orders quickly and more efficiently in order to be ahead of the competition. This is done by Order Management System. Let dig deep into it.

What is OMS (Order management System)?

OMS is a computer software system used in a number of industries for order entry and processing. An integrated order management system may encompass these modules:
·         Order processing
·         Product information
·         Vendors, purchasing, and receiving
·         Marketing
·         Financials
·         Inventory available to promise and sourcing
·         Order entry and customer service
·         Financial processing
·         Data analysis and reporting
·         Customers and prospects

Order Management Systems and its integration

An OMS (order management system) is a hub where all the data flows in and out. The data can be from the shopping cart, online storefront, and the inventory system. The OMS is aided by integrations with services and functions in each of those critical areas.
Below mentioned is a graph indicating the relationship between Order Management System and the integrations.
At first, the OMS integrates with the sales channels such as eBay or Amazon. The orders received from these channels are then entered automatically into the platform of order management. After that the integration of OMS with the shopping cart the data of customers back to the platform so that they can see what the users are having in the cart and what are the products being abandoned.
After an order is further processed, it is then updated to the OMS and then processed for the payment by the accounting software automatically. After that the shipping labels are created and then the order is sent to the fulfillment centre.

Benefits of OMS

·         Visibility of business:
·         Task automation
·         Order accuracy
·         Turnaround time


We at Sites Simply deliver the OMS services by focusing on the real values that matters. We make sure that the software meets the immediate business needs for a fraction of the time and cost of a large package, and offers a closer fit to the business requirements with less compromise.

Tuesday, 11 August 2015

Getting Started with E-commerce Conversion Rate Optimization

Every e-commerce business is started with an aim to do online sales. The basic of earning ROI from an e-commerce is to increase sales, but it cannot be done without increasing the traffic. If you get more traffic, sales will automatically increase.
But the problem is that to increase sales, money will be spent on advertising.
What if you have another option or a better way?
And it is Conversion Rate Optimization (CRO).

Defining conversion first,

What we mean when we talk about conversion is when a visitor to your website takes an action that you want them to take.

What is CRO?

It can be explained as the method of analyzing users feedbacks and then improve the weak areas of the website. Simply out, CRO gives an answer to the question, “What is the reason visitors are not converting into sales?” once you have the answer, implement it.

A to Z of Conversion Rate Optimization

26 Tips to Help You Boost Website Conversion Rate #infographic

What Conversion Rate Optimization Is?

·         A structured and systematic process for increasing and enhancing the performance of a website.
·         Getting the most from the amount of traffic you are getting
·         Information gained by insights from user feedback and analytics

What Conversion Rate Optimization Is Not?

·         Based on guesses for the reasons of not getting sales
·         What the highest paid person in the team is telling
·         Getting the traffic using irrelevant content

Getting started with Ecommerce CRO

For getting started with e-commerce conversion rate optimization (CRO), you will have to find out the reason for the increase of decrease in the conversion rates. The best method to do this is testing. No other method can be better than A/B testing.
Using A/B testing method, you can easily figure out what exactly is the reason behind an increase in sale and traffic. A/B testing is best done by using Google Analytics.


Conversion rate optimization is not just limited for e-commerce websites. It can also be used for email marketing campaigns, social media campaigns, as well as offline campaigns.
For more discussion on CRO for your e-commerce website, contact Sites Simply. We provide all digital marketing services to help you revive in online marketing.

Tips on How to Design a Mobile Website

With an increase in the number of mobile users, Google rolled out Mobilegeddon and with this, it has become important for every website to be either responsive for mobile or to get a mobile website designed. The overall demand is to make all the pages of a website readable on mobile devices so that users won’t have to keep zooming in and out.
The businesses should, however, start focusing on mobile websites and make sure they support all types of files and document.

Here is a list of tips as detailed guidelines on mobile website designing

Think before you decide on your objective for the present and future

While designing mobile websites, do focus on the present trends and actions, but also envision the future ones. Look for the upcoming trends in webs designing and then include them in the website design. Just like the website that were already responsive before Mobilegeddon, because it became common that the number of mobile users are increasing. Make a plan of the website design to be compatible even after a year or two.

Decide before opting for screen resolution

Mobile devices also have different screen resolutions as per the brand. Therefore, the website should be the one that fits in every device used by mobile users. Always test the website for responsiveness before making it on air.

Research on mobile website usage

In order to create a mobile website, do a deep research on mobile usability. Look for the features and functionalities that a mobile looks for in a website to be opened in a mobile browser. Help from market research companies can also be taken to get the exact data. Otherwise take help from professional website designing company in Sydney.

Include the option of viewing full website

The mobile website should always a link to make the user switch to the desktop version if needed. It helps at the time when a viewer is not happy with the design or is not able to find out the option that he/she saw in the desktop website. It is also recommended to add categories and sections to increase the flexibility of the website. Also, the most important button is “Back to Top” that takes the users on the top immediately. It helps the user’s time in scrolling to get on the top.
With the help of above-mentioned points, one can get a website designed for maximum user interaction and user-friendliness.

Are you are also looking for mobile website designing company in Sydney, then contact the website designing experts at Sites Simply or leave a comment below in the comment box. 

Saturday, 8 August 2015

What is SEO and Why Should You Go For It?

Search engine optimization (SEO) is the core of an Internet marketing plan. As the majority of people are using the internet and search engines, companies are also moving online to promote their services. But the businesses cannot do it without having a website and high search engine results. Despite creating the most user-friendly and attractive web page, you may not get clients who are ready to take services from you. This is when Search Engine optimization services play very important role. It builds a bridge between your business and clients.
Let’s understand what is SEO?

What is SEO?

Search Engine Optimization is a process of using key phrases and keywords that are being used by people to search anything for. The basic principle of SEO is to use maximum words and sentences to provide the exact search result for the users. For a website, SEO helps in ranking high in the SERP and increase brand visibility among the target audience. This in turn will work to grab attention and generate higher revenue.

Why is SEO important for you?

SEO helps in making it easy for the users as well as bots to understand the website. In order to be seen by as many people as possible, SEO helps the search engines in understanding what the web pages are about and why are they important for the users.
Let’s understand it by an example;
A user searches on the search engine for “best Chinese restaurant”, then number search results will be shown in the SERP (Search Engine Result Page). If the SEO for your website is done right, then your website will be the one among the top search results and chances for getting lead will increase. SEO revolves around keywords. If you are using wrong keywords in content then the chances of ranking high and getting a client will decrease automatically.

How to Select the Right SEO Keywords?

Using right keywords doesn’t mean filling the whole page with keywords. There are certain guidelines by Google Webmaster that indicates the use of keyword density in the content and it is 2 to 3%. For choosing right keywords, Keyword Planner by Google Adwords is the best and free tool. However, having substantial knowledge and industry experience also helps in right keyword selection.

Should you hire an SEO team or outsource?

If you want your business to use SEO, then hiring an SEO team is neither essential nor cost-friendly. Therefore, outsources Affordable SEO services is the best option.

If you are looking for an affordable SEO Company in Sydney, come to us. We at Sites Simply offer affordable SEO services in Sydney. 

Friday, 7 August 2015

Ecommerce Shopping Cart Features that Satisfy Customers

For an e-commerce website, shopping cart is one of the most integral parts of the business. It is very important to have a well-managed and well-developed shopping cart in order to generate more from the online e-commerce business. By the help of a well-developed shopping cart, people can conveniently and easily shop the products as per their requirements. Below mentioned are some of the features that a shopping cart must have:

Payment options

Not everyone likes to pay by cash. Users are now a day preferring to pay online via debit or credit card. Therefore, in order for an e-commerce platform to be compatible with online payment transactions, payment gateways are needed. If your shopping cart supports all online payment options, then it will attract customers.

Able to receive orders online

The orders should also be received using a shopping cart. Get the shopping cart designed in a way that it is able to receive orders online. It will further help in getting the site easily indexed in the search engines.
Effective management of cart

Using a well-developed shopping cart, it becomes easy to manage; the products offered, attributes inventory, display categories, backlog orders, payment methods, settings and other things that are associated with it.

Order tracking

Every customer wants the order to be tracked by them. If he/she gets to know when the order is placed, shipped, and delivered, then trust and confidence is built automatically.

Updated functionality

The functionalities of a shopping cart should include multiple address shipping on a single order and handling the consequences, and tracking the product ID. The shopping cart should support all these functionalities.

Product reviews

Reviews always have a great impact on increasing or decreasing the sales of an e-commerce website. If the website has more reviews, then the chances of buying a product increase by 60%. Therefore, choose the shopping cart or get it customized to allow the customers to rate it and add reviews to it and let "word of mouth" work for you.

Real-Time Inventory

Sometimes it happens with a customer that he/she went through a very long process of placing an order and then came to know that it is out of stock. It is due to the bad inventory management. Therefore, the shopping cart should allow real-time inventory so that the customers can get to know whether the product is available for buying o r not.

Sites Simply offer free shopping cart development for a trial period of 14 days along with other shopping cart services. Our expert professionals have proved their worth by producing quality work in terms of achieving the desired results. 

Tuesday, 4 August 2015

How to increase Click-Through-Rate to Boost Email Marketing

Online marketing always moves at a very high speed. Therefore, in order to keep up, you need a strong foundation with the judgment to act independently, think critically, and be creative enough. 

One of the most important parts of an Online Marketing Strategy is, Email Marketing. According to Wikipedia:

Email marketing is done to increase the traffic on a website as well as the conversion rates. If an email marketing campaign has low Click-Through-Rate, then it can never bring the desired results. Now the question comes:
What is click-through rate (CTR)?
It is a technique using which the marketers analyze the effectiveness of an email campaign. The CTR is said to be 10%, if out of the 10 emails opened, one is clicked through the website. Therefore, it is very important to increase the Click-Through-Rate to boost email marketing. Here are a few tips to increase the CTR:
1. Always check the Email list quality
In order to boost the CTR, the email list plays a very important role. It is recommended not to buy the list from third-party sources. This is because, the list from the third party may not contain the target audience and will eventually increase the bounce rate of the campaign. 
While emailing, select the subscribers who have granted permission to be emailed. After doing this, you will notice an effective CTR. Also, make sure that the list is updated on a regular basis. 
2. Relevant subject line / headline to increase engagement
It is said that “ First impression is the last impression” and in case of emails, the first impression is, Subject Line. It should be written is a way to make the reader curious so that he / she cannot resist opening the email. For example:
If you are an e-commerce company, then disclose a limited time discount or offer in the subject line. 
While writing the subject line, ask these question to yourself (as if you are the audience):
Is the subject line 
  • Answering the question, what's in it for me
  • Offering value to the prospects
  • Includes a CTA (Call-To-Action) button

Some other tips
Ask these questions before writing an email marketing campaign:
  • What will be the action taken by the reader after reading the campaign?
  • What is the goal of the campaign?
  • Who is the target audience?

After having all these questions in mind, you will have a clear idea about the CTA’s that should be used for the user to take an action. the CTA’s can be:
  • Sign up for the newsletters
  • Buy now
  • Download the whitepaper
  • Contact Us
  • See tutorials, etc
Email marketing can turn out to be a total game changer if done by keeping all the above-mentioned points in mind. Also, make sure that the campaign is responsive as more than half of the audience will be viewing it using smartphone and tablet.

Monday, 20 July 2015

Amazon & Drop Shipping Integration

As eCommerce took pace, web store have become more efficient to draw in potential customers. In offer a better experience to their customers, online stores have to make their shopping a delight and excel in delivering the order right on time with safety to meet their client’s expectations. Two of the very easy ways to offers these services through your web store is by Amazon shop integration, and drop shipping. To give you a better idea of the two, we have here described them in brief:

Amazon shop integration

Whether you have a small business or own a large enterprise, an Amazon web store can easily help you garner the interests of customers based all over the world. The online web store helps eCommerce businesses to promote their services & products all over the World Wide Web. Easy to operate, scalable, loaded with high standards, and features like product listing, catalog management & shipping have made Amazon a must for web stores. Some of the advantages of integrating your web store with Amazon are:

•    Promote & Sell your products to millions customers worldwide
•    Multiple payment gateways to accept payment via various modes
•    Meet the market demands
•    Professional web designs with built-in widgets-templates

So, what are waiting for? Hire the best Amazon shop integration services at Sites Simply and start selling on Amazon today.

Drop ship suppliers in Sydney

Drop shipping is basically an order fulfillment technique in which a store does not keep the products in stock or inventory but partner with a wholesaler, another retailer, manufacturer, who then sends the products directly to the customers. Generally, the profit depends upon the difference between the wholesale rate & retail price, but retailers also earn commission through a predefined percentage of the entire sale. Drop shipping suppliers helps online store owners to meet the customer requirements without investing any amount in stocking the product or inventory management. Drop shipping has a range of benefits such as:

•    Low capital investment
•    Wide Product Range to offer
•    Reduced risk & more independence
•    Scalable

But, before searching for a drop ship supplier in Sydney, you must have an idea about drop shipping and how wholesalers differ from retailers. Well! One of the major benefits of having a manufacturer is that you can enjoy better pricing and enjoy a good margin.

Wednesday, 8 July 2015

Top 3 SEO Features You Must Know

Search engine optimization has helped a lot of businesses to create brand recognition, serve a vast audience base, and be available all over the internet. Though there is an array of professional SEO companies in Sydney, there are some on page SEO techniques which you can manage on your own without much technical expertise:

XML Sitemap:
XML sitemap helps webmasters to tell search engines the list of URLs available for crawling. This makes the website indexing easier and helps it to rank better. If your website is updated frequently, then you should update your sitemap often to make sure the new pages are properly indexed. There are a range of online sitemap generators where you can generator a sitemap for your website without any cost.

A robots.txt file is a basically a file at the root of your web site which comprises pages or parts of your website, which you don’t want to be accessed or indexed by search engine crawlers. Having a robot.txt file in your site root is thus important to help crawlers find the important pages in your website.

Google Analytics:
Google analytics helps you to calculate your website traffic and useful from the marketing perspective. With the help of Google analytics, you can easily analyse the success of your campaign or have a look into the performance of your product. In this way you can keep a close eye on your website performance.

With these simple and effective SEO rules, you can now take care of some on page optimization factors on your own.

Need Professional SEO services for your business? Our SEO team comprises professionals with years of expertise in on page & off page optimization, link building, website content optimization, etc. Get in touch with us here or visit for more details.

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